Why are so many foreclosures on the horizon? Because the U.S. government came up with new and more restrictive lending guidelines. This has put - or will put - most, if not all, sub-prime lenders out of business. And the Congress and Senate agreed to it! In other words ...

If your clients have one of those loans, they may want to refinance ASAP - while they can still get a low-rate fully loan amortized over 30 years. Soon those low interest rates will be gone, too!

If they cannot afford the fully amortized payment, they might want to "dump" the house now - UNLESS you learn CREATIVE FINANCING! Both you and your clients have to understand ...

• Home Equity Loans - Almost Gone
• 95% or 90% Refinance - Almost Gone

The appraisal of a home now competes with short sales and foreclosures! It used to be that appraisers could not use these sales as "comps" when appraising a home. Not any longer. And if nothing sold in the area for the past 6 months - both the homeowner and you, the real estate professional, are screwed!

So, in order to sell a home today, homeowners and Realtors must learn all they can about owner financing!

The intent of the newsletter is to educate your sellers and buyers about owner financing. When you approach them about selling their home and offering terms to the buyers, they could be more pre-disposed to owner financing. This helps YOU sell their home FAST and for a higher price! The homeowner wins, the buyer wins, and YOU win.

• You can print it and mail it out to your clients, customers, prospects, and sphere of influence. You just have to add your own personal information to the back page. We want YOU to benefit 100% from this newsletter, so there are making just vague references to Mr. Real Estate.
• You can also email it to your email list. You can either have them download it from your website, or send it as an attachment. Since most people don't like to accept attachments, your best shot is to put it up on your website and have the customers come to you.
• Just the back page is customizable. This is where you add your contact information and there's room for a mailing label so you can mail it out.
• You cannot change the content on any page because the content is copyrighted. However, on the bottom half of page 4 is where you can personalize the newsletter. There's room for you to add your contact information as well as your slogan or USP (Unique Selling Proposition). You can change this message each month if that's what you want to do.
• After you add your contact information, you can send the PDF file to Office Max, Office Depot, or Kinko's or any other printer and they can print it for you. They should be able to do it for about 35 cents. If you set up a corporate account with them and give them substantial business, you should be able to get a discount on the price.
• Draw customers, homeowners, sellers, buyers, and investors to your website so they can subscribe to your "Owner Financing" Newsletter. Then follow up with them by putting them on your mailing list and send them all your other direct mail - or email - pieces.
• Hire kids to distribute flyers/newsletters at major intersections. When the light changes, the cars are "stuck" there for a certain amount of time. In small towns, 20 kids can cover the entire town. (Be sure to check your local regulations to make sure this is allowed.)
• Have your local newspaper include your newsletter with their inserts and flyers - usually the Sunday edition. Most of the newspapers allow you to choose your distribution by zip code so you can target your market.
• Deliver your newsletter (or hire someone to do it) to various types of businesses such as gas stations, small retail stores, Mailboxes Etc. and similar stores, and business that have waiting rooms like hair salons as well as doctors and dentist offices, hospitals, bus or train stations. BE CREATIVE!
• Mail the newsletter to investors and your local investor's clubs. It's easy to find them on websites and in town. They don't hide.
• Mail it to the owners of vacant homes and owners with out-of-state addresses. Add your proposal for listings and selling using owner financing. Many of these people became landlords because they couldn't sell their homes, not because they wanted to become investors.
• Post newsletters on bulletin boards in supermarkets.
• This is a little tricky and may cost money, but the rewards can be huge. Try to get your newsletter on the racks carrying Homes magazines now. Supermarkets usually have a big display of all types of FREE magazines. Getting a spot there is like a dream come true. Check it out.
• Nothing is stopping you from using a better grade of paper, such as a high gloss or a pastel color so it gets more attention.
• Do what politicians do when they're running for office. On Sunday mornings, they stand in front of a busy store and greet the customers. You can do the same and hand them your newsletter.
• The more activities you do the more business you'll do! If you already have a newsletter in place and mail regularly to your list, there's nothing wrong in mailing an additional newsletter. The more mailings, the more business. It worked for me.

First, you compete with other agents. Second, since it takes time to profit from direct mail, agents often quit too soon.

There's another factor you have to consider. Not all homeowners you are mailing to are ready to sell. Maybe 10% - 25% of them consider putting their homes on the market. For example ...

• Out of 1,000 homes, between 100 - 250 homeowners will consider selling their homes this year.
• Therefore, 100 - 250 are your targets for business.
• At the beginning be happy with a 3% success - 3-9 listings - it pays for all expenses and more.

If you mail consistently and win the homeowners over with mail, sales, and attitude, you could be looking at 50% of the business down the road. And that's very substantial business! Patience, patience.

In the July/August 2007 issue of "The Real Estate Professional" magazine, on page 16 there's an article titled ...

Here are some excerpts from the article ...

"In addition, competition in both the online and the traditional worlds is making it increasingly hard to get your name in front of buyers and sellers."

"Incorporating Direct Mail In Your Marketing Mix - According to the Direct Marketing Association, marketers spent $166.5 billion in direct mail marketing in the USA last year.

Total sales generated: $1.93 trillion - or a 10.3% increase in the business." [Sorry to tell you, you must spend money in order to make money!]

"Building Customer Relationships Through Direct Mail - Developing customer relationships doesn't happen overnight."

Now, here's a page I took directly from Dan Kennedy's website. Who is Dan Kennedy? The NUMBER 1 DIRECT MARKETER in America! No question about it ...

Here is the most important excerpt from that page ...

"A single exposure equals minimal impact but repeated exposures will have positive impact, disproportionate to the number of exposures.

Here's one example - say you're doinga neighborhood mailing of 5,000 people. From one type of mailing you might pull anywhere from as low as one quarter of 1% to a 1% response. Maybe twelve to sixty responses. The variants between the twelve and sixty may depend on the effectiveness of the offer.

But if you'll mail to those same 5,000 prospects six times over a four month period your overall response might be 3% to as high as 20%, 150 to 1,000 people. That's about twelve times the response from a single mailing not just six times."

1. The first thing you have to do is select a day of the month you will mail your newsletter - each and every month. This trains your clients and prospects WHEN to expect "Owner Financing." Each issue will contain much wanted information ... interesting, controversial, and educational.
2. The next thing to do is to personalize the back page with your contact information. Then print labels for your mailing lists and stick them on in the space provided.
3. When your newsletter is ready for mailing, I suggest you mail it flat - don't bend it. The Post Office will require that it be sealed and you cannot use staples. Get some round labels (Avery makes them) - clear if possible - and seal it on the right side. Mailing it this way will make sure the newsletter will get immediate interest when delivered.

I just received this new mailer from Dan Kennedy. It's a newsletter promoting their upcoming seminar ...

What made this mailer stand out is something you can't see. The newsletter is enclosed in clear plastic with 3 clear round labels holding everything together.

The advantage to this type of "envelope" is that everybody can read the front and the back, get excited, open the mailer, and read the contents. The plastic protects the newsletter from handling, bending, tearing, etc. PLUS, you can insert other information buyers and sellers want to know ... sales, sold prices, and days on the market. (I already suggested you create that info and insert it into the "Owner Financing" newsletter.)

Now you have to be prepared to answer questions from your clients and prospects. If you don't know much about creative financing, I strongly suggest you get at least two of my books which will give you training in creative financing. These books are ...

And we'll have a complete Investor's Package available shortly!

You're going to need the information in both books because, as I say in the newsletter, times have changed! It will take a big effort to make money and succeed in the business. You will have to learn how to do different things - creative real estate - or else you'll be swept aside. The "hot" market of a couple of years ago isn't coming back any time soon.

If you place your newsletter subscription THIS MONTH, you not only get the first 12 issues at our special promotional price but you will be "grandfathered" into that low price for as long as you remain a subscriber.

When you subscribe TODAY, your investment is only ...

That's right. If you procrastinate and let this promo pass you by, the price goes up to our regular one-year subscription rate of $359.64.

There are no single or two month's subscriptions ... either a full year or nothing.

And as you can see, by subscribing TODAY, you SAVE $159.67 for each year you continue to subscribe. We'll hold this promotional price for you - forever!

Ready to subscribe? Use our secure shopping cart button below ...

Owner Financing Newsletter Subscription
Price: $359.64 Save $159.67 - $199.97 Shipping: $0.00

This special promotional offer at $199.97 for 12 issues brings the cost of each issue down to $16.66. This is the lowest price ever for this newsletter - for Realtors ONLY.

If you were to do this newsletter on your own, you couldn't get the job done for this price. See all 4 pages below ...

And here's the front page for Issue #2. Click Here to read it. (This page will open in a new window.)

• Graphics design would cost around $1,000. The front page is designed to attract attention.
• To hire a "ghost writer" to write the four pages of special content would cost at least $500 per page, or $2,000 for all four pages.
• Our virtual assistant has to type it, set it up, and create the PDF file so the back page is customizable for you. That alone costs more than your subscription.

The total cost would be around $3,000. And that's providing the writer knows real estate, creative financing, and the Realtor business.

When you subscribe to our "Owner Financing" newsletter, you can have your newsletter in your email box on or about the first of each month without any hassle.

The rest is up to you. As the saying goes, "You can lead a horse to water, but you can't make it drink." If you miss subscribing this month, you'll have to pay $159.67 more later on.

If you like to write and create, that's fine. You can do it yourself. But you have to be aware of the time involved in creating your own newsletter from scratch. And you certainly can't beat my price - even if you do all the work yourself!

Now, let's review it ...

When you subscribe right now - your price of $16.66 per issue - $199.97 a year - is grandfathered forever - as long as you continue your subscription. PLUS ... you get 13 issues for the price of 12 for the first year only.

If you procrastinate and subscribe after this month, the subscription goes up to the regular rate of $29.97 per issue - $359.64. And that price is not guaranteed ... the price can increase subject to demand.

If you are unsure, the first issue is free. You can read it, use it, mail it, and distribute it as suggested above. The more mail out, the more calls in!

The main idea of the newsletter is to condition sellers and buyers and teach them everything they need to know about owner financing. Don't worry ... they don't want to do it themselves. They want you to tell them what to do and how to do it.

However, YOU must learn creative financing. How? In my latest book, "Creative Financing for Realtors." You can get the details by ... Clicking Here.

Another book that shows you how to offer terms on your listings is "Guerrilla Tactics for Selling ANY Home." You can check it out by Clicking Here.

For Those Who Haven't Decided Yet ...

1. The sooner you take action, the better!
2. It takes time to be noticed by the homeowners, buyers, and investors.
3. If you don't like our "Owner Financing" newsletter, that's perfectly all right. Create your own - create something - and start mailing.
4. The key words are ... START MAILING!
5. The proof ... when I was in the trenches in a very similar market to what you are in now. The average sales price was $115,000. But,I made over $100,000 in commissions my first year in the business - because I was mailing newsletters, postcards, and anything else I could get my hands on.
6. What happened to the 95% of agents who didn't mail? They went out of business! Yes, only 5% of agents are mailers. The other 95% hopes that business will come to them from out of the sky without having to do anything to GET the business. It's OK to hope and dream. But, from time to time look up at the sky and see if any business is "dropping" down on you.
7. Since only 5% of agents do serious mailings, you basically have no competition.
8. Here's another secret I'll share with you ... many agents give up because it's too much work, costs money, and they don't get instant gratification. They're impatient, so they quit. Good. Less competition for you.
9. It's totally up to YOU if you succeed and make lots of money. The majority of agents won't.

NOW is the time to take action and POSITION your self for the future. And trust me ...

OWNER FINANCING is the future.
If you don't learn it, the home sellers WILL!

Don't procrastinate ... take action NOW !!!

Here's How to Order ...

1. Order online using your Visa, Mastercard, Amex, or Discover card.
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3. Order by mail using a money order or check (checks take longer to clear) and send it to us at:
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5. Order by phone at 561-883-2222. If our phone lines are busy, please leave a message and we will call you back ASAP for your order information.

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Owner Financing Newsletter Subscription
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Think, Act, and Grow RICH With Us,

George Paukert
Mr. Real Estate
"I'm Here to Help YOU!

Thank You for Your Order!

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