MAIL ORDER
AND
DIRECT MARKETING

NO MORE COLD CALLS
The Complete Guide To Generating -- And Closing -- All The Prospects You Need To Become A Multi-Millionaire By Selling Your Service ... by Dr. Jeffrey Lant. Are you a doctor, lawyer, consultant, house-sitter, barber, caterer, dog walker ... or any one of millions of other service providers who hasn't yet turned your business into the certain means of making yourself a millionaire? Then this giant 680 page resource has just what you need. Almost 700 pages (16 chapters) worth of precise, tested guidelines on how to turn your service business into a constant wealth-producing machine.
# M1001 . . . . . . . . . $38.87

MONEY MAKING MARKETING: FINDING THE PEOPLE WHO NEED WHAT YOU'RE SELLING AND MAKING SURE THEY BUY IT.
A slower economy means just one thing: you've got to know what it takes to sell your products ... or you're looking at real bad times. Use this 285 page resource to set up a marketing program that does what it's supposed to: sells your product or service. Examines each different kind of marketing, explains how it works, the tricks of the marketing trade ... and what you should be doing to turn all your marketing into money. An outstanding book jam packed with absolutely "must use" details.
# M1793 . . . . . . . . . $34.97

CASH COPY: HOW TO OFFER YOUR PRODUCTS SO
YOUR PROSPECTS BUY THEM ... NOW!
If you're like most people in business, the professions and nonprofit organizations, you're wasting over 98 cents in every marketing dollar. That's because your brochures, cover letters, newsletters, ads, media kits -- and all your other marketing communications -- don't turn prospects into buyers and buyers into repeat buyers. STOP THIS NONSENSE! Now use the cash copy secrets of this 480 page mega-resource to get people to buy what you're selling -- immediately. Thousands of businesses -- from the Fortune 500 to one person shops -- are profiting from this resource. You should, too! Don't even think of creating another marketing communication without it.
# M1004 . . . . . . . . . $34.97

HOW TO GET RICH IN MAIL ORDER
Whether you are just starting out, or have been in mail order for many years, this book will give you hundreds of ideas. It is truly one of mail order's all time classics, written by the immensely successful Melvin Powers. Read it and re-read it. You'll be pleasantly surprised and delighted with your new found knowledge, especially when those beautiful, green dollars start rolling in.
# M437 . . . . . . . . . . $19.97

THE UNABASHED SELF PROMOTER'S GUIDE: WHAT EVERY MAN, WOMAN, CHILD AND ORGANIZATION IN AMERICA NEEDS TO KNOW ABOUT GETTING AHEAD BY EXPLOITING THE MEDIA.
Would you rather pay your own money for an ad ... or get the time and space free? Millionaires know the answer ... and so should you. Find out how to get constant free time and space on radio and television and on all print media by following the easy-to-read, essential-to-use guidelines in this classic book now used by thousands. Shows you how to get the time and space you want and how to use it so you make money ... and get invited back! Millionaires know the secret of how to get more for less. You must, too! Get what you need here. 366 pages.
# M1753 . . . . . . . . . $34.97

MAKING MONEY WITH CLASSIFIED ADS
Yes, you can start with less than $100 and make lots of money with classified ads. Melvin Powers, international marketing expert, did and now he will teach you how. If you read this book and actively participate in the process it guides you through, your creativity will be sparked, your intuition developed, your business sense sharpened, and your feelings about yourself and your life transformed. It will seem as you are sitting in Melvin Powers' classroom. You'll be given loads of invaluable, in-depth, nitty-gritty information about how to make it in mail order. Remember, making money with classified ads is easy when you know how!
#M436 . . . . . . . . . . $19.87

HOW TO MAKE A WHOLE LOT MORE THAN $1,000,000 WRITING, COMMISSIONING, PUBLISHING, AND SELLING "HOW TO" INFORMATION
America's #1 marketeer, Dr. Jeffrey Lant, shows you the secrets of precisely what it takes to create "how to" products -- and get other people to produce them for you - so make a multi-million dollar fortune. Complete details on how to turn the information revolution into a money-making machine for you! You'll be astonished at just how complete this get-rich-sure resource is ... and how easily you can put it to work for you. 552 pages.
#M4129 . . . . . . . . . . $39.47

HOW TO MAKE MONEY WRITING AND SELLING SIMPLE INFORMATION
A priceless collection of workable techniques that will show you the easy steps to turning your knowledge and experience into marketable books and reports that you can sell at 10 times your printing cost ... or more! You must read this book!
#M317 . . . . . . . . . . $14.88

E-MAIL EL DORADO
This is a book about making money for your business, lots of money, day after day, using e-mail. This is not, however, a book showing you how to spam people, that is send them a torrent of unsolicited and annoying e-mail. No business person ever needs to spam to make money.

This unique book by Dr. Jeffrey Lant is designed to help you and your business turn e-mail into one of your most profitable and productive tools. When you effectively use e-mail, you're in a position to bring unlimited amounts of your client-centered marketing messages to the attention of prospects and buyers from Akron to Zanzibar all day, any day. Make increasing profit as you learn and apply the detailed, step-by-step information in this extraordinary book.
#M1798 . . . . . . . . . . $29.77

AMERICAN DROP-SHIPPER'S DIRECTORY
Now Available! A complete guide to show you how to sell without any cash outlay; without any merchandise investment; without any inventory expense. This directory is the most complete wholesale buying guide to U.S. drop-shipment sources published today. You'll find thousands of unique, profitable items at terrific drop-ship wholesale prices in this giant directory of little-known sources. Start TODAY to earn profits by the no-investment, drop-ship method. Order now while this directory is still available at this low, low price.
# M629 Updated Edition . . . . . . . . . . $14.87

BOOK DEALER'S DROPSHIP DIRECTORY
This Directory reveals the sources that will drop ship your orders directly to your customers. No need restocking a single book. These firms are all happy to receive your order and handle everything from there. Less fuss and bother for you. Many of the largest companies in the world use drop shipping. Why not you, too?
Free special report "12 of the Best Mail Order Magazines" is included with each order.
# M445 . . . . . . . . . . . . $11.97

WHOLESALE BOOK SOURCES
Names and addresses of 500 places to buy hardcover, paperback, new and used books. Publishers, wholesalers, and odd lot dealers who give the small buyer a good price. Start your book store or mail order business with the valuable sources in this book.
# M420 . . . . . . . . . . $14.97

FREE ADVERTISING FOR MAIL ORDER DEALERS
By Lee Howard. A complete survey that tells you who to contact, gives examples, and shows you how to get all the free publicity for your product or business. More than 239 approaches to getting your free publicity.
# M360 . . . . . . . . . . $11.88

CLIP ART FOR MAIL ORDER DEALERS
This latest edition Clip Art Kit is a must for anyone in mail order and direct marketing. Now you can give your promotional material that extra "pull" to set it apart from the crowd. This ready-made material will assist you in preparing professional looking flyers, brochures, sales letters, etc.
Included are hundreds of ready-to-use headlines, letterings, selective clip art, borders, coupons, envelope teasers. Beautifully and clearly printed in black ink on white paper (one sided only for easier reproduction.) Also included: Easy instructions in how to use clip art effectively, suggestions when to use colored paper, colored ink, and how to get the most out of your printing budget.
# M402A . . . . . . . . . . $14.77

EIGHT TOP SELLING MAIL ORDER TITLES
NOW MADE AVAILABLE WITH FULL REPRODUCTION RIGHTS

These Best-Sellers have all been newly updated and can be sold in report or booklet format. Your one-time purchase gives you full and unlimited reproduction rights and you can even resell the reproduction rights. This is an excellent choice for a low cost entry into the profitable world of selling information by mail.

Creating Your Own Catalog or Brochure on a Low Budget -- Here is an easy to understand guide on how you can create your own catalog or brochure ranging from 4 to 16 pages with a minimum expense and effort. Forget about sophisticated commercial art books on paste up and 200 page books on desktop publishing. This guide was written for those with no experience. Creating a brochure or catalog that is unique to your offer will put you ahead of the crowd.

Publish Your Way to Riches -- Everything you need to know to become a publisher and do it on a limited budget. There are mega- bucks in knowing how to produce and market information that everyone wants. If you believe this is only for the big boys, think again. Thousands of new books are published each year and the publishers are raking in the big bucks.

Everything You Ever Wanted to Know About Mailing Lists -- Unique Direct Mailing Techniques. If you are planning to purchase a mailing list, this is information you need. Where to find good mailing lists, questions to ask of the mailing list company, different lists available, how to test a list, what response to expect and more. Also covered: Presentation of your offer, the envelope, First Class Mail or Bulk Mail, and other important pointers to make your next mailing successful. Special section on how to cash in on the huge demand for mailing lists by starting your own mailing list company.

How to Acquire, Create and Market Self-Publishing Reports and Books --This detailed report gives you all the details and specific instructions (including sample classified ads and sales letter) to make you a success in Mail Order's most profitable market segment -- The Self-Publishing Field.

Computer Applications in the Mail Order Business -- This new report was written for mail order entrepreneurs who are considering the acquisition of a computer for their mail order business. While a new mail order business can be run in its early stages without a computer, as the business grows, a computer can improve both efficiency and profitability significantly.

STARTING AND OPERATING YOUR OWN MAILING LIST BUSINESS
It costs approximately $3 to produce 1,000 labels and the going rate for the rental of 1,000 names is anywhere from $25 to $65. You can cash in on this huge profit margin!
Every new or established mail order business needs mailing lists on an ongoing basis. And you can be part of serving this vast demand.
Here is a business you can start from scratch in your spare time and build into an enterprise of $100,000 plus per year.
It's an easy business to start, provided you have the proper tools and information. This report will provide a road map on how to get going in a hurry.
Detailed information on:

HOW TO MAKE A FORTUNE WITH CLASSIFIED ADS
The writer, consultant and publisher, Robert Drake, shares his secrets of writing classified ads that will make you BIG money. Many newcomers to the mail order business start out with direct mail -- often to their great disappointment.
The alternative is using classified ads. Knowing how to write them and where to place them can make you rich. Use the time-tested two-step approach to sell directly from the ad? Here are the answers.

ULTIMATE SALES LETTER STRATEGIES
The right kind of sales letter can propel the response rate of your offer from a mediocre 2% - 3% to 15% - 20% and even higher.
Robert Drake has been writing sales letters for more than 20 years -- for industry as well as mail order firms. Here are his simple techniques which can be used by anyone.
Know how to create headlines your reader will be compelled to read and how to create a P.S. that will serve as your second headline.

Your purchase all of the above 8 reports includes full and unlimited reproduction rights which will authorize you to sell the reports AND even re-sell the reproduction rights.
#M4109 . . . . . . . . . . $77.77
Also Available on Diskette ASCII or WP (Includes hard copy). . . . . . . . . $124.49


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